No clear ICP
Half your leads ghost. The other half can’t afford you. You’re selling to everyone, converting no one.
We help B2B founders and marketing leaders turn scattered tactics into a positioning, demand, and revenue engine that keeps working after we leave.
No deck. No 90-day pitch. You leave the call with a usable plan.
A boutique marketing consulting practice founded by Ruzanna Vardanyan in Los Angeles, California.
Most B2B teams ship campaigns, not strategy. The dashboard looks active. The pipeline looks lean. Sound familiar?
Half your leads ghost. The other half can’t afford you. You’re selling to everyone, converting no one.
Paid, content, SEO, outbound — each team has its own KPI. Nobody owns the customer journey.
“AI-powered platform for modern teams” — and so are 4,000 of your competitors. Buyers can’t pick.
You add headcount and ad spend. Pipeline barely moves. The CFO is asking questions you can’t answer.
B2B has its own language, sales motions, and buyer psychology. We focus on a small set of sectors so we don’t have to learn yours on your dime.
Founder-led companies $1M–$30M ARR navigating the move from founder-sales to repeatable demand.
Boutique consultancies, agencies, and firms scaling beyond word-of-mouth referrals.
Technical products with developer audiences — where positioning, not paid spend, drives growth.
Compliant marketing in regulated environments where trust is the primary buying driver.
Multi-stakeholder buying committees, long sales cycles, and champion-led GTM motions.
Industry-specific software where niche language and credibility matter more than reach.
Each engagement is delivered by a senior consultant — never juniors, never templates. Outcomes are written into the SOW.
A 4-week sprint to define who you’re for, why they should care, and what you’ll never do. You leave with a positioning doc, ICP scorecard, and message hierarchy.
12-week engagement to build a multi-channel demand engine. Paid, content, SEO, lifecycle — orchestrated against one revenue model. Owned by your team at the end.
Ongoing senior leadership: strategy reviews, hiring, agency oversight, board narrative. For founders who aren’t ready for a full-time CMO yet.
Two weeks of customer calls, funnel forensics, and channel attribution review. We find the leak before we plug anything.
A 1-day strategy workshop with founders, sales, and product. We leave with the plan written, not just discussed.
Eight weeks of execution alongside your team. We don’t hand off slides — we ship campaigns, copy, dashboards, and SOPs.
A 90-day after-action review and full operating playbook for your team. You own the engine — we’re a phone call away.
Each format is sized to a specific question. We’ll tell you which one is right on the first call.
For the founder who knows something is broken but can’t articulate what.
You leave with
For the team with positioning right, but a funnel that isn’t compounding.
You leave with
For the founder who needs senior leadership but isn’t ready for a full-time CMO.
You get
Every engagement produces operating documents your team can run with — long after we leave.
A clear statement of who you serve, why you, and what you’ll never do.
A working tool sales and marketing both use to qualify in the right buyers.
A revenue model that ties each channel to a target outcome you can review monthly.
SOPs, dashboards, and editorial calendars your team owns at handoff.
We don’t open ad accounts on day one. We start with the customer, the market, and the math — and only then decide what to ship.
The person you meet on the sales call is the person doing the work. No bait-and-switch to a junior team.
Every engagement leaves you with documents your team uses on a Tuesday morning — playbooks, models, SOPs.
If we’re not the right fit, we say so on the first call. If we are, the SOW lists outcomes, not hours.
If we’re not the right firm for you, we’ll say so on the first call. Here’s how we know.
Vardanyan and Partners LLC is a boutique marketing consulting practice based in Los Angeles, California. Founded by Ruzanna Vardanyan, the firm helps B2B founders and marketing leaders translate strategy into operating systems that keep working long after the engagement ends.
We’re intentionally small. A handful of clients per quarter, all of them led by a senior consultant — never juniors, never templates. Every deliverable is a working document your team can pick up on a Tuesday morning and run with.
Strategy sprints are 4 weeks. Demand engine builds are 12 weeks. Fractional CMO retainers are minimum 6 months.
Sometimes. More often we sit on top of them, set the strategy, and hold them to it. We tell you when an agency relationship is the problem.
Best fit: $1M–$30M ARR B2B with at least one full-time marketer. We don’t do pre-seed and we don’t do enterprise procurement.
Pricing depends on scope. We share an exact figure on the first call once we understand your stage, team, and goals. We send a written proposal before any work starts.
A free 30-minute strategy call. You leave with at least one concrete change you can ship next week — whether you hire us or not.